Social Media is playing an increasingly significant role on the Internet and in our lives. It is re-shaping the way that we forge and maintain relationships with friends and family members. Similarly, it is impacting how businesses interact with current customers and attract new ones.
Organizations that are early adopters of Social Media Marketing are witnessing a new level of interaction with their prospects and customers that is insightful and profitable. Listening and responding to your target audience has never been more viable or precise. Companies are gaining experience in a new dimension of internet marketing, which much like SEO (as distinct from SEM), offers a level playing field for businesses no matter their size. This can present a significant competitive advantage for those entities that are willing to make the commitment and become "engaged" with Social Media Marketing.